DFW Rental Market Deep Dive | Plano
- michaelwdarling
- 1 day ago
- 2 min read
We continue our DFW rental market deep dive series with another booming neighbor: Plano, TX.
Known for its corporate headquarters (including Toyota Motor North America, JPMorgan Chase, and Capital One), excellent schools, high median incomes, and family-oriented communities, Plano draws homeowners, renters, and investors alike in the residential space.
We'll take a look at a few key data points for Plano, namely, pricing, rents, and economic factors. So let's dive right in!
Pricing & Rents
Rental pricing for homes in Plano reflects a stable but slightly cooling market in early 2026. For major Plano zip codes (75023, 75024, and 75093), Zillow data as of January 2026 shows an average rent of $2,800 with a range from $500 to $20,000 (yes, you read that right - here is the $20k/month listing) depending on size and amenities.
This represents a year-over-year decrease of $49 (2%), though month-over-month figures increased $101 (4%).
Average Rent Price Over Time - Plano (75023) - Houses Only
Average rent: $2,455, up modestly $55 (2%) month-over-month, and down $70 (3%) year-over-year
Current rental supply: 87 houses
Average days on market: 85
Average Rent Price Over Time - Plano (75024) - Houses Only
Average rent: $3,283, up $88 (3%) month-over-month, and up $33 (1%) year-over-year
Current rental supply: 48 houses
Average days on market: 117
Average Rent Price Over Time - Plano (75093) - Houses Only
Average rent: $3,200, up $100 month-over-month (3%), and down $300 (9%) year-over-year
Current rental supply: 30 houses
Average days on market: 112
Additional Key Insights:
Market Drivers, Inventory, and Strategic Recommendations
Plano’s residential market is bolstered by strong fundamentals. The city’s population is estimated to be between 290,000 and 300,000, with a median household income around $108,649—significantly above national averages—bolstering rental demand and affordability.
Low unemployment at approximately 3.9% and proximity to major employers like Toyota, JPMorgan Chase, and PepsiCo drive steady interest.
Inventory has risen modestly (e.g., total rental houses available around 351, up about 15% year-over-year per Zillow listings), contributing to longer days on market and more renter-friendly conditions. This shifts some leverage to tenants but keeps pricing resilient in premium neighborhoods.
Future Outlook
With DFW rent growth forecasted at 2.5-3% in 2026 and supply stabilizing amid job growth, Plano stays appealing. I recommend the following strategies:
For Investors: Target single-family rentals in growing areas; explore cosmetic updates to boost yields in competitive segments.
For Homebuyers: Capitalize on balanced inventory for negotiations; focus on homes near top-rated schools and business hubs.
In summary, Plano’s single-family residential market demonstrates strength despite broader softening, with low vacancies and consistent demand fueling sustained potential.
We hope this edition of the rental market deep dive was helpful. Stay tuned for more!
Darling Property Management
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